Our Story

Life moves fast.

faster than we realize most days. We wake up, we rush, we grind through routines, and somewhere in the blur of it all… we forget to actually live.
Live Ur Life was created as a reminder to slow down, breathe, and be present in the moments that matter.

This brand began during a season of feeling overwhelmed and stuck. Instead of breaking under the pressure of expectations and “shoulds,” a message was written — a reminder that life isn’t meant to be perfect. It’s meant to be felt. It’s meant to be lived in the in-between moments: the laughter, the small joys, the imperfections that make everything real.

Live Ur Life is that message transformed into clothing.
We create meaningful, message-driven pieces designed to be lived in — not just worn. Every graphic, every drop, every experiment reflects the reality of life: some days are smooth, some are messy, and some are beautifully unexpected. You’ll see that in our collections, pieces that are clean, pieces that are bold, pieces that exist once, and pieces that will come back again.

As a lifestyle brand, we’re built on authenticity, intention, and the belief that the most important moments are the ones we tend to overlook. Our clothing is rooted in that idea, wearable reminders to slow down, choose presence, and embrace the story you're living.

Thank you for being here at the beginning of something real.
Thank you for supporting the trial, the error, the growth, the creativity, and the heart that goes into building Live Ur Life.
We’re just getting started — and we can’t wait to create more pieces, more stories, and more reminders to live fully, boldly, and imperfectly.

Perfect isn’t the goal. Living is.
Welcome to Live Ur Life.

- Rebecca Swedler, Founder.